Dolores Chicken Chili Brick debuted this week at Southern California Superior Grocers, offering consumers a chicken option over its original all-beef chili.

The chicken chili consists of the same family recipe and spices, which made the beef chili famous, but includes all white chicken meat and has been described as a “healthier alternative.”

The 20 oz. Chicken Chili Brick is now available in 38 Southern California Superior Grocers locations across six counties in addition to the all-beef brick already on shelves at the retail outlet.

The price for one brick, which makes four to five servings, is $4.99.

Dolores Canning Co., the manufacturer of Dolores Chili, says the new relationship represents a potential to reach those consumers who prefer an alternative to beef.

“Our new Chicken Chili Brick is a great alternative for those who prefer chicken and it maintains a healthy balance.  Our new chili has low sodium, low cholesterol and absolutely no MSG,” said David Muñoz, Dolores Canning Co. president.

The Los Angeles-based chili maker has spent four decades building a following for the original all-beef Chili Brick that has long characterized the brand.

With the new chicken chili also comes a change to the packaging’s label. The Chicken Chili Brick has a lighter look, designed to make it easier for consumers to select their preferred brick and find the new product.

Dolores Chicken Chili debuted for the first time at limited Bristol Farms locations in early 2011. However, this time with 38 stores behind it, the item is sure to bring in new traffic.

The 20-ounce and five-pound packages of the original all-beef Dolores Chili Brick are currently sold in major grocery store chains such as Albertson’s, Food 4 Less, Vons, Ralphs and Smart & Final. It’s also featured on Philippe the Original’s (downtown L.A.) menu.
For more information about Dolores Chicken Chili visit www.DoloresChili.com.

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